초록

AI-Helper

이동전화 문자메시지 이용이 젊은 층을 대상으로 급증하고 있는 추세이며 이에 관한 관심을 반영하기 위해 본 연구가 시도되었다. 본 연구는 미디어를 선택하고 이용하는 것이 미디어에 대한 긍정적인 태도와 관련되어 있다는 주장들을 문자메시지에 적용하였다. 따라서 문자이용자들은 문자메시지에 대해 긍정적인 태도를 갖고 있으며 긍정적인 태도는 선호도와 기술적 경험과도 연관되어 있을 것이라는 연구문제들을 설정하였다. 이에 대한 자료를 분석한 결과, 문자메시지 이용자들은 문자메시지에 대해 긍정적인 태도를 갖고 있었다. 그러나 문자메시지에 대한 긍정적인 태도는 이용자들이 갖고 있는 선호도와는 상호관련성이 있었으나 기술적 경함에는 영향을 받지 않는 것으로 나타났다.

Abstract ▼ AI-Helper

The purpose of this study is to ascertain the relationship between the selection of short message service of mobile phone and a user′s attitude toward short message service(SMS). In this way, SMS users′ judgements regarding the perceived usefulness, the perceived ease of use, and the compatibility t...

The purpose of this study is to ascertain the relationship between the selection of short message service of mobile phone and a user′s attitude toward short message service(SMS). In this way, SMS users′ judgements regarding the perceived usefulness, the perceived ease of use, and the compatibility trade possible to selection were analyzed. Subsequently, the relationship between SMS users′ judgement and the preference of SMS was studied. Finally, the users′ self-reported technology experience was examined related to SMS users′ judgement. The major findings were as follows: For SMS users, SMS was perceived as useful, ease of use, and compatible. In addition, there was some positive relationship between the judgement toward SMS and the preference of SMS. However, this study did not prove statically the relationship between the technology history and perception toward SMS.

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