초록

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Abstract ▼ AI-Helper

Internet newspapers have emerged as new forms of mass media. But even with its rapidly growing influence, it isn"t still being regarded as a division of media credibility research. Therefore, the main purpose of this study is two-folded. First. it attempts to discover factors of the internet newspap...

Internet newspapers have emerged as new forms of mass media. But even with its rapidly growing influence, it isn"t still being regarded as a division of media credibility research. Therefore, the main purpose of this study is two-folded. First. it attempts to discover factors of the internet newspapers. Second, this study attempts to explore the difference of internet newspapers" credibility for internet newspaper brands and internet newspaper user"s characteristics. Major findings of this research are as follows. First, the factors of credibility to internet newspapers are consist of "objectivity" and "expertise". These factors were statistically significant to explain the concept of credibility to internet newspapers. Second, evaluations to credibility of internet newspapers according to internet user"s sex were not significant. But, there are statistically significant for internet newspaper brands and user"s age. And there are partly significant for internet user"s experience and motive for internet newspapers.

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