초록

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Abstract ▼ AI-Helper

China is making an effort to elevate its cultural level and to spread its cultural charm throughout whole world in order to cover its recent advanced economy and position in the world. New China wants to establish its soft power to neighbor countries and engender their consentience and cooperation u...

China is making an effort to elevate its cultural level and to spread its cultural charm throughout whole world in order to cover its recent advanced economy and position in the world. New China wants to establish its soft power to neighbor countries and engender their consentience and cooperation using these charm offensives, not military force. Notable examples of China"s charm offensives are the cultural commodities of "Confucius" contents and Confucius Institute. This study considered the significance and prospect of these "Confucius" Contents as Chinese soft power. By using the Confucius contents, China is able to get a favorable image as a civilized nation instead of a straggling one as an uncomfortable socialist state. In the concrete, national ideologies using Confucius"s thought would help to raise China"s peaceful image as a responsible great power and to change its appearance to a cultural country. Confucius Institute organization already founded about two hundred branches world wide and spreads Chinese attraction. Therefore Confucius Institute will function as a driving force to increase China"s cultural strength by expansion of language realm. Moreover it has great potential to set up China fever by Chinese culture diffusion.

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