초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

This paper reviewed the articles about the effectiveness of outdoor advertising for the purpose of understanding the issues in this field and providing the guidelines for the future research in the basis of what was found. Especially, the articles were analyzed from the comparative point of view wit...

This paper reviewed the articles about the effectiveness of outdoor advertising for the purpose of understanding the issues in this field and providing the guidelines for the future research in the basis of what was found. Especially, the articles were analyzed from the comparative point of view with the effectiveness of other media advertising. As a result of analysis, it was found that the evaluation of awareness by measuring the visibility of site was the main issue of the effectiveness study of outdoor advertising. Conclusively, the attitudinal and behavioral effect of outdoor advertising, the influence of various variables on the effectiveness of outdoor advertising, the theory and method for the effectiveness study of outdoor advertising, the development and application of circulation data system, and the effectiveness study for the various kinds of outdoor advertising were recommended for future research subjects.

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