초록

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Abstract ▼ AI-Helper

This study empirically tested "the affects of erotic photographs in print media on the user"s information acquisition". According to the result of the experiment, erotic image was marked higher in title and text recalling than text without a image. However it was marked lower in text recognition. Th...

This study empirically tested "the affects of erotic photographs in print media on the user"s information acquisition". According to the result of the experiment, erotic image was marked higher in title and text recalling than text without a image. However it was marked lower in text recognition. Therefore it concludes that the lascivious images can lead consumer"s attention to the title and introductions of the text but not the whole text. According to the experiment on consumer"s perception about news value, erotic images and moderate images has been marked lower than no image. It can be said that the previous knowledge construction about erotic images has been a important analysing factor. However, there was a significance between the gender group. This result shows that the erotic images are not useful to the information processing or a positive effect to the consumers. It only used as a tool to get consumer"s attention.

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