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Abstract ▼ AI-Helper

Past research on retail environment has concentrated on investigating and categorizing physical environments into several factors that influence consumer behavior. Although these studies found some statistically significant relationship between retail factors and consumers" in-store behavior, most o...

Past research on retail environment has concentrated on investigating and categorizing physical environments into several factors that influence consumer behavior. Although these studies found some statistically significant relationship between retail factors and consumers" in-store behavior, most of the results have been inconsistent. Therefore, this study attempts to investigate retail factors that influence in-store consumer behavior, and examine the effects of consumers" prior attitudes on perceptions of these retail factors and consumer satisfaction. As results, this study found 2 factors - a central retail factor and a peripheral retail factor. Among consumers" prior attitudes, product involvement, prior knowledge and prior brand attitude had positive effects on the central retail factor and consumer satisfaction. Although prior brand attitude had positive effects on the peripheral retail factor, this retail factor did not have any significant effects on consumer satisfaction. Finally, this study proposes a model that explains the relationship between consumer factors and retail factors.

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