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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.9, 2021년, pp.125 - 133
서유현 (서울대학교 생활과학대학원 소비자학 전공) , 김난도 (서울대학교 생활과학대학원 소비자학 전공)
This study investigated to explore the broadened concept of the subscription service market and categorize of the subscription market and its consumer behavior. We examined the satisfaction of the service users and the reasons for terminating the subscription. Survey respondents were 443 people in t...
Y. S. Kim. (2021). "We're just like Netflix"...Naver and Kakao 'Subscription War' and next battlefield 'Contents'. Chosun Biz https://biz.chosun.com/it-science/ict/2021/05/17/E5WT6XVQHVAXJETPW7YLDBLIFY/
T. Chen, K. Fenyo, S. Yang, & J. Zhang. (2018). Thinking inside the subscription box: New research on e-commerce consumers, McKinsey & Company, https://www.mckinsey.com/industries/high-tech/our-insights/thinking-inside-thesubscription-box-new-research-on-ecommerce-consumers
A. Gupta, M. Eilert, & J. W. Gentry. (2020). Can I surprise myself? A conceptual framework of surprise self-gifting among consumers. J. Retailing Consum. Serv. 54 (May).
E. J. Shin. (2019). Rapidly growing subscription economy, changing the concept of consumption. Foodbank. http://www.foodbank.co.kr/news/articleView.html?idxno57396
Y. J. Sung (2021). "You're going to see the house? Now we're on the mobile for a 3D apartment tour." Chosun-ilbo https://www.chosun.com/economy/real_estate/2021/05/18/CSXQMCRMHNCYZLTIGFJRQSB2X4/
T. Tzuo & G. Weisert. (2018). Subscribed: Why the subscription model will be your company's future-and what to do about it. Penguin.
Gartner (2018). "The Subscription Economy: Digital Disruption Profile", https://www.gartner.com/en/documents/3872126/the-subscription-economy-digital-disruption-profile
T. Rudolph, S. F. Bischof, T. Bottger, & N. Weiler. (2017). Disruption at the door: A taxonomy on subscription models in retailing. Marketing Review St. Gallen, (5), 18-25.
S. E. Yoo, H. Y. Noh & A. Suh. (2019). Subscription Service. Excellence Marketing for Customer, 53(4), 57-63
H.G. Park. (2019). Subscription Economy, Excellence Marketing for Customer 53(7), 32-44
Y. Chang, & J.Y. Rha. (2020). Consumers' Use of Content Recommendation Service and Contextual Consumer Privacy Concerns, Consumer Policy and Education Review 16(4), 51-76.
Univtomorrow. (2020). You said FLEX, you even sell used gift coupons? Daehak Naeil(Online). https://univ20.com/
O. Gassman, K. Frankenberge, and M. Choudury. (2016). The Business Model Navigator: 55 Models That Will Revolutionise Your Business, FT Press; 2edition.
Y. Yoo & J. Yeo. (2020). An Exploratory Study on Consumers' Use of Curated Shopping Service. Journal of Consumer Studies 31(4) 31-56
W. H. Na & H. L. Dong. (2021). Factors for Intention to Use for Digital Contents Subscription Service in Korea. Journal of Digital Contents 22(5), 755-766.
J. B. Chung. (2020). Factors for Customer Attitudes and Intention to Use for the Subscription Based Online Service in Korea. Journal of Management and Economics, 42(1), 1-17.
J. A. Yang & H. M. Jang. (2014). How Consumers Internet Access and Skills Affect Their Shopping Orientations. Korean Journal of Journalism & Communication Studies 58(2), 160-190.
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