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Abstract ▼ AI-Helper

This article is an attempt to recuperate the possibility of new eroticism by analyzing the ways that sexuality isbeing commodified in the recent mass-cultural texts. In contrast to the straightforward commodification of explicit images in the earlier period, the current sexual commodification, based...

This article is an attempt to recuperate the possibility of new eroticism by analyzing the ways that sexuality isbeing commodified in the recent mass-cultural texts. In contrast to the straightforward commodification of explicit images in the earlier period, the current sexual commodification, based on masculine plot and narrator, tends to take more sophisticated form. Some of the important characteristics of the contemporary cultural texts are; that fragmented and exaggerated fetishes determine the images: that the plots reflect the value system that power and wealth frame sexuality: and that the narrator naturalizes this value through the masculine perspective. This shift devaluates the familiar dichotomy of objectified female victim and male aggressor as analytical framework. I would like to emphasize the sexual commodification of women as the foundation for power to regulate the representations of body. Therefore, the studies on the sexual commodification should focus on the gender politics of power or, in other words, on the ways that power has been naturalized itself by appealing to the sexual difference. By describing the dominance of physical force and the commercial exchanges of bodies as male-female erotic relationship, and by building the hierarchy between intelligence and sexual attractiveness, the recourse on the sexual difference has naturalized power. It is this sexualization of dominance/subjugation or the infriorization of feminine body that legitimizes the violent domination of human body. For improving of human right, we need to subvert the violent domination of human body. Neither the simple reversal of male/female position - as one can find in the sexual commodification of male body images in the recent romance comic books which does not question the commodification of sexuality per se -, nor the return to old moralism, cannot provide subversive imagination to replace the commodification of sexuality. Only by producing more cultural texts that deconstruct the hierarchyas such, the possibility of new eroticism can emerge.

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