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Abstract ▼ AI-Helper

In this study, the components of urban image were identified, the relationships between the image were identified and the degree of urban tourism satisfaction were analyzed, and the difference between visitors" and citizens" perceptions of he image were identified. Self-reported data from 283 respon...

In this study, the components of urban image were identified, the relationships between the image were identified and the degree of urban tourism satisfaction were analyzed, and the difference between visitors" and citizens" perceptions of he image were identified. Self-reported data from 283 respondents to one city in Korea were collected by questionnaire and analyzed using MDS, multiple regression analysis, and t-test. The results indicated that two factors of urban image were extracted which are dynamic-modem and comfort-visual factor. The factors of urban image gave positive effect on urban tourism satisfaction, and there was difference in the perceptions of the components of urban image were identified between the citizens and visitors. In conclusion, the higher degrees of urban image were, the higher was degree of urban tourism satisfaction. The visitors had higher perception thin citizens". It is noted that strategies from results may not be universal but should vary according to the cultural, social and natural factors cities have.

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