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NTIS 바로가기Journal of retailing, v.87 no.3, 2011년, pp.253 - 268
Dant, Rajiv P. (Michael F. Price College of Business, The University of Oklahoma, 307 West Brooks, Norman, OK 73019-4001, USA) , Grünhagen, Marko (Eastern Illinois University, School of Business, 4002 Lumpkin Hall, Charleston, IL 61920, USA) , Windsperger, Josef (Center of Business Studies, University of Vienna, Brü)
Graphical abstractHighlights► We elaborate on the rich and special context franchising presents to scholars. ► We review established franchising ontology and isolate research gaps. ► We review top 50 journals for their franchising publications in the past ten years. ►...
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