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Gender, Fashion Consumer Groups, and Shopping Orientation

Family and consumer sciences research journal, v.40 no.3, 2012년, pp.267 - 283  

Workman, Jane E. (Southern Illinois University) ,  Cho, Siwon (Southern Illinois University)

Abstract AI-Helper 아이콘AI-Helper

This study examined how individual’s demographic and psychographic differences influence consumers’ shopping orientations. The purpose of this study was to compare shopping orientations for clothing between fashion consumer groups and gender. A convenience sample of 276 American college ...

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