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Abstract ▼ AI-Helper

?;?;This article propose a model with personfal innovativeness, knowledge, and self-efficacy as the key personal factors to influence intention to use vehicle navigation. At the same time, this study examines whether there is an interaction effect between gender and intention to use vehicle ...

?;?;This article propose a model with personfal innovativeness, knowledge, and self-efficacy as the key personal factors to influence intention to use vehicle navigation. At the same time, this study examines whether there is an interaction effect between gender and intention to use vehicle navigation. The model was tested using data from 395 consumers who had used vehicle navigation in Je-Ju Island. The findings indicate that the personal innovativeness and self-efficacy are significantly related to the intention to use vehicle navigation. Also, the analysis indicates that gender has a role in moderating the relationship between personal innovativeness and intention to use vehicle navigation Limitations of the research are discussed and implications for marketing practitioners targeting tourism consumers are presented.

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