초록

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Abstract ▼ AI-Helper

The accuracy and reliability of the traditional laphone survey method is being seriously challenged for many reasons. It has become hard to obtain a representative samples of the Korean public via landline telephone survey because of a lack of the listed landline numbers database, low response rat...

The accuracy and reliability of the traditional laphone survey method is being seriously challenged for many reasons. It has become hard to obtain a representative samples of the Korean public via landline telephone survey because of a lack of the listed landline numbers database, low response rate, and mobile phone only population. Thus, new survey method using Internet and/or mobile phone has been inquired assiduously. However, it needs to consider this issue from a standpoint of the change of the public’s life-style rather than the problems of social survey method. The life-style of smart digital era, as well as social structure, are multi-layered and compounded. Given this, future social surveys need to adopt the mixed mode methods to access to the respondent using multiple media. In addition, behavioral scales would be preferable to self-reporting scales depending on respondents’ retrieval.

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