초록

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Abstract ▼ AI-Helper

With a view point that the domestic internet service such as portal sites is provided free of charge, the convertible cost is close to zero. And in the point that the differences in services are quite low, the brand image has been one of the important factors in the decision to use. Aiming at the ...

With a view point that the domestic internet service such as portal sites is provided free of charge, the convertible cost is close to zero. And in the point that the differences in services are quite low, the brand image has been one of the important factors in the decision to use. Aiming at the point that the leakage of personal information in portal sites could give a serious crisis in the brand image, the active risk management is needed. Especially, based on the fact that the awareness of the portal site users for the leakage of personal information via internet and the standpoints for the seriousness of situation etc. could affect not only the intention of continual uses for services but also the service satisfaction, in this study, we observed the effects of the property of internet use on the satisfaction of users for the count-measures of nate on the leakage incident of personal information and the intent of continuation in future. Based on the results, first of all, the crises of internet enterprises related to participants such as the leakage of personal information were recognized more by participants who are either using the services of corresponding internet enterprises or frequently entering diverse portal sites or SNS. However, with the point that there are many people who do not have the protection acts such as changing their ids and passwords of personal information even though they do recognize the leakage of personal information of internet enterprises, it has been found that the effects of count-measures of nate are not high.

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