초록

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Abstract ▼ AI-Helper

This study aims to examine the responsible travel intentions of young adult travelers in South Korea. Special interest lies in the potential differences in ethical intentions of travelers based on their level of ethical perception and travel type. Online data were collected through snowball sampli...

This study aims to examine the responsible travel intentions of young adult travelers in South Korea. Special interest lies in the potential differences in ethical intentions of travelers based on their level of ethical perception and travel type. Online data were collected through snowball sampling in the month of February and March 2011. A total of 302 young adult travelers joined the survey, of which 258 responses were used for further data analysis. Results of this study confirmed that young adult travelers" ethical intentions differ with respect to their ethical perception level and travel type. Overall, the effect of the level of ethical perception on three responsible travel intentions (intention to deal with inconvenience, intention to pay more, and intention to donate) was stronger for FIT travelers than for PKG travelers. When they have high ethical perception of tourism, FIT travelers had a higher intention to deal with inconvenience than did PKG travelers. However, when the level of ethical perception is low, PKG travelers were more apt than FIT travelers to donate money to the host community during their holiday travels.

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