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Abstract ▼ AI-Helper

This study was to investigate green tourism resources that may influence travel satisfaction, behavior intentions, and supports of green tourism development. Based on literature review related to green tourism resources, travel satisfaction and behavior intention, survey measurement scales were de...

This study was to investigate green tourism resources that may influence travel satisfaction, behavior intentions, and supports of green tourism development. Based on literature review related to green tourism resources, travel satisfaction and behavior intention, survey measurement scales were developed. From on-site survey at the four different green tourism villages, a total of 372 survey questions were collected and analyzed in SPSS. A stratified proportion survey method was applied based on gender and age. In oder to achieve the objective of the study, factor and multiple regression were utilized and reported in the finding section. Theoretical and practical implications were discussed in the conclusion.

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