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Abstract ▼ AI-Helper

This research examined the possible mediators of commitment and efficacy on the relationship between the pygmalion leader behavior and customer service orientation. Although there were several studies that examine the effectiveness of pygmalion effects in the field of the Educations and Management...

This research examined the possible mediators of commitment and efficacy on the relationship between the pygmalion leader behavior and customer service orientation. Although there were several studies that examine the effectiveness of pygmalion effects in the field of the Educations and Management, researchers’ understanding of the effects of pygmalion leader behavior on the employee attitudes such as customer service orientation largely remain a black box. Based on the previous theories and empirical research, the authors surveyed and examined the proposed model to the samples of the managers including sub-managers. Correlation analysis and mediator regression analyses were performed to analyze the proposed hypotheses, and results indicated that the pygmalion leader behavior iwith respect to the confidence enhancement has positively correlated with the customer service orientation.

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