초록

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Abstract ▼ AI-Helper

The demand for corporate social responsibility is more and more increasing. The movement to solve a social problem also rose up in design group lately. This paper investigates example of Hyundai card that has a social responsibility activities through design in using documentary survey. The object...

The demand for corporate social responsibility is more and more increasing. The movement to solve a social problem also rose up in design group lately. This paper investigates example of Hyundai card that has a social responsibility activities through design in using documentary survey. The object of this study is to provide a implication and data base for design of the social responsibility in the future. Analysis show that design donation case of the subject of investigation could be divided into three categories, design donation for public, design donation for poor independent businessman and design donation for small firm. The result of paper helps new method and vision of design management to business and business man that want to run a responsibility activity through design. The data also aid usefully a social enterprise, design donation society and so on.

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