초록

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Abstract ▼ AI-Helper

With recent trends in identity that focuses on customer"s touch point instead of brand and user experiences are being emphasized also, the companies" efforts of increasing the value-added products and establishing essential image identity through the product design which customers touch and experi...

With recent trends in identity that focuses on customer"s touch point instead of brand and user experiences are being emphasized also, the companies" efforts of increasing the value-added products and establishing essential image identity through the product design which customers touch and experience daily are increasing. The purpose of this thesis is to suggest systematic product identity development by connecting the customer experience based design trend appearing in the product design and the large changes in the flow of identity design. For this, this thesis analyzes the design identity of customer-centric product and related new environmental change of medical devices and then with mammography and dental imaging equipment which are core products in Korean medical industry, the thesis researched the status of medical product design identity and suggested the strategic design methods for medical instrument identity design.

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