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The effects of the self and social identity on the intention to microblog: An extension of the theory of planned behavior

Computers in human behavior, v.64, 2016년, pp.754 - 759  

Jiang, C. ,  Zhao, W. ,  Sun, X. ,  Zhang, K. ,  Zheng, R. ,  Qu, W.

Abstract AI-Helper 아이콘AI-Helper

Microblogging has become one of the most popular social communication styles in the world. Much research has already addressed this hot issue; however, studies examining the intentions behind microblogging behaviors are limited. This study extended the theory of planned behavior (TPB) to predict int...

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