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NTIS 바로가기The journal of services marketing, v.30 no.5, 2016년, pp.529 - 540
Ha, Hong-Youl
PurposeThis study aims to assess how continuous outcomes of brand personality vary as a function of time and other predictors. Specifically, the author investigates the roles of brand trust on the direct influence of brand personality, resulting in brand loyalty.Design/methodology/approachUsing a lo...
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