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Communication research, v.3 no.1, 1976년, pp.3 - 21
Ball-Rokeach, S.J. (Washington State University) , DeFleur, M.L. (Washington State University)
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It is suggested that one of the reasons that there is such a lack of clarity as to whether the media have effects is that researchers have proceeded from the wrong theoretical conceptualizations to study the wrong questions. The dependency model of media effects is presented as a theoretical altern...
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