초록

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Abstract ▼ AI-Helper

The demand for Korean produce has been declined due to decrease in population, increase in imported produce, expansion in alternative food, and change in Korean diet. In order to respond effectively to the change of circumstances in agricultural products including globalization and open market for...

The demand for Korean produce has been declined due to decrease in population, increase in imported produce, expansion in alternative food, and change in Korean diet. In order to respond effectively to the change of circumstances in agricultural products including globalization and open market for produce as WTO actively starts and FTA widely expands, it is necessary to create a new demand for Korean produce market by actively developing various processed food and the applications. For the case of Korean perilla, since it has been used only for a cooking oil, the growth of the demand had a limit. As the influence of various food or cooking variety shows has been brought attention to home cooked meal, the sauces market has been growing rapidly since the sauce provides flavor to home dishes and convenience to home cooks. Now is the time of starting the business of high quality sauce products targeting consumers who prefer high quality and healthy eateries. At the moment when launching of new product line rather than typical processed perilla products, such as perilla oils, is necessary to generate higher profit, yecheon Gun Jibo NH is developing perilla sauces with local community to promote the consumption of perilla through the development of higher margin products. The packaging concept of this sauce was developed based on an emotionally appealing graphic design based on small but convenient dislosable packaging with water color illustrations by applying consumers`life style and the food packaging trend. This study suggests a packaging design of perilla sauces delivering unique and powerful marketing messages to consumers.

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