Since entering 21C, it has been rapidly changed in information technology, human society, tourists' value, etc., and required in quality development of the tourism industry. Aanswering this requirement, cultural tourism resource is a new alternative solution. Korea has many outstanding cultural tour...
Since entering 21C, it has been rapidly changed in information technology, human society, tourists' value, etc., and required in quality development of the tourism industry. Aanswering this requirement, cultural tourism resource is a new alternative solution. Korea has many outstanding cultural tourism resources of the palaces but there is little research about them. An approach the cultural tourism resource of a palace will be discussed as follows: First, there is little research in this area, Second, it's lack of research about the cultural tourism resource attributes of a palace and the tourists. Third, it's lack of research about the factors of the cultural tourism resource attributes. The research method is, first of all, literature review of the definition and concept of the "culture" and "cultural resource", cultural tourists' characteristics, and cultural tourism resource attributes. Second, analysing Korean cultural tourism especially oriented to "Duk-su" palace. Third, the empirical research based on there theoretical analyses and the suggestion about the best use of the cultural tourism resource of the Korean palace. The data for this study were collected from survey questionnaires of the tourists who were visiting Duk-su Palace. The survey was held during 20-25 September in 2002. For the purpose of evaluating the cultural tourism resource attributes of Duk-su Palace in this study, the significnat cultural tourism resource attributes factors are defined as propensities for art, space, history, symbol, and activity of tourism. The main findings could be summarized as follows: First, there are different levels of the cultural tourism resources attributes(propensities of art, space, history, symbol, and activity of tourism) according to the tourists visiting Duk-su Palace distinguished by sex, age, educational level, married status, occupation, and monthly income. Second, Duk-su Palace's cultural tourism resource attributes influence to the tourists' re-visit, that is, the more the level of Duk-su Palace's cultural tourism resource attributes is high, the more is the decision level of re-visit high. It means that Duk-su Palace is much significnat value as an cultural tourism resource. Therefore, the distincted market segmentation strategy is required. According to the demographic analysis, the place of residence of tourists is centralized to the capital city, and unmarried people are more them married. Regarding the occupation, business man, student, housewife in order. In educational level, university or college students and alumni are higher. And the significnat level of the monthly income is between \1,210,000 and \1,800,000. Regarding the age level, it's high the age levels of 25-30. Under 25 are is order, From this result, they are sincerely requred to activate the Palace to tourist's oriented cultural tourism resource, to reinforce the function of rest area in central district of the city, and to develop and provide additional cultural programs. In aspect of the tourists' behavior, the level of travelling together is high in business man, students, housewife in order. And the significant trasportation level is high in subway, walking, city bus in order. More than 5 times visiting experience is more than 50%. And the most viewing hour is less than 1 hour. The admission cost of \9,000 takes 80%. The way of getting tourism information is by "none","internet" in order. And it is searched building site, approaching method, history of the palace in order of being requried. The decision level of re-visit is 91.8%. From this result, it is necessary to reinforce promotion activity, and function of providing tourism information, especially of direction and layout of the buildings. Improving Duk-su Palace's value of cultural tourism resource is internet, brochures in order of effective material. And the contents are the history of the palace, layout of the building in order of importance level. In conclusion, this study is meaningful in trying to approach Duk-su Palace's value as a cultural tourism resource and finds its attributes. And in the future, this study will be based on the improving research about development of Korean palaces' cultural tourism resource attributes and its direction by comparison of cultural tourism resource attribues between various palaces.
Since entering 21C, it has been rapidly changed in information technology, human society, tourists' value, etc., and required in quality development of the tourism industry. Aanswering this requirement, cultural tourism resource is a new alternative solution. Korea has many outstanding cultural tourism resources of the palaces but there is little research about them. An approach the cultural tourism resource of a palace will be discussed as follows: First, there is little research in this area, Second, it's lack of research about the cultural tourism resource attributes of a palace and the tourists. Third, it's lack of research about the factors of the cultural tourism resource attributes. The research method is, first of all, literature review of the definition and concept of the "culture" and "cultural resource", cultural tourists' characteristics, and cultural tourism resource attributes. Second, analysing Korean cultural tourism especially oriented to "Duk-su" palace. Third, the empirical research based on there theoretical analyses and the suggestion about the best use of the cultural tourism resource of the Korean palace. The data for this study were collected from survey questionnaires of the tourists who were visiting Duk-su Palace. The survey was held during 20-25 September in 2002. For the purpose of evaluating the cultural tourism resource attributes of Duk-su Palace in this study, the significnat cultural tourism resource attributes factors are defined as propensities for art, space, history, symbol, and activity of tourism. The main findings could be summarized as follows: First, there are different levels of the cultural tourism resources attributes(propensities of art, space, history, symbol, and activity of tourism) according to the tourists visiting Duk-su Palace distinguished by sex, age, educational level, married status, occupation, and monthly income. Second, Duk-su Palace's cultural tourism resource attributes influence to the tourists' re-visit, that is, the more the level of Duk-su Palace's cultural tourism resource attributes is high, the more is the decision level of re-visit high. It means that Duk-su Palace is much significnat value as an cultural tourism resource. Therefore, the distincted market segmentation strategy is required. According to the demographic analysis, the place of residence of tourists is centralized to the capital city, and unmarried people are more them married. Regarding the occupation, business man, student, housewife in order. In educational level, university or college students and alumni are higher. And the significnat level of the monthly income is between \1,210,000 and \1,800,000. Regarding the age level, it's high the age levels of 25-30. Under 25 are is order, From this result, they are sincerely requred to activate the Palace to tourist's oriented cultural tourism resource, to reinforce the function of rest area in central district of the city, and to develop and provide additional cultural programs. In aspect of the tourists' behavior, the level of travelling together is high in business man, students, housewife in order. And the significant trasportation level is high in subway, walking, city bus in order. More than 5 times visiting experience is more than 50%. And the most viewing hour is less than 1 hour. The admission cost of \9,000 takes 80%. The way of getting tourism information is by "none","internet" in order. And it is searched building site, approaching method, history of the palace in order of being requried. The decision level of re-visit is 91.8%. From this result, it is necessary to reinforce promotion activity, and function of providing tourism information, especially of direction and layout of the buildings. Improving Duk-su Palace's value of cultural tourism resource is internet, brochures in order of effective material. And the contents are the history of the palace, layout of the building in order of importance level. In conclusion, this study is meaningful in trying to approach Duk-su Palace's value as a cultural tourism resource and finds its attributes. And in the future, this study will be based on the improving research about development of Korean palaces' cultural tourism resource attributes and its direction by comparison of cultural tourism resource attribues between various palaces.
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#덕수궁 문화관광자원 방문객 관광객
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