It has been taken for granted that systematical inquiries and analyses should be directly introduced into the food-styling. The purpose of this study is to divide the markets into various styles according to values and lifestyle, to generalize a type of the lifestyle, to understand the intension of ...
It has been taken for granted that systematical inquiries and analyses should be directly introduced into the food-styling. The purpose of this study is to divide the markets into various styles according to values and lifestyle, to generalize a type of the lifestyle, to understand the intension of the customers' desire in order to reflect these desire according to the food-styling and VALS (values and Lifestyle Survey), and to know how they change their behaviors and attitudes about the type of food-styling. It is certain that reflection of the desire of customers will provide an important methods for improving the customers' buying motivation. First, I will subdivide the markets according to the understanding of the VALS and food-styling. Second, I will investigate the customers' preference, the customers' interest, and the solvency according to the customers' recognition of the food-styling types. Third, according to the customers' recognition of the VALS and the food-styling I will investigate what kind of preference, and what kind of interest they have, and how much they pay. This study is as follows : Chapter 1 is an introduction; posing a question, the purpose of study, a method of study, and a range of study. : Chapter 2 is the base of theory ; the customers' values, the their behavior, the their lifestyle types, the properties and analysis of VALS, the their interest, the their recognition on the food-styling, the fields that increases the food-styling's value, the preference to the type of food-styling, their solvency, and their buying motivation. : Chapter 3 consists of a research model, building a hypothesis and planning a research.: Chapter 4 is composed of a demonstrative analysis and verification of the hypothesis. : Chapter 5 is an conclusion ; an abstract, an suggestion, the limits, and the direction of study.
It has been taken for granted that systematical inquiries and analyses should be directly introduced into the food-styling. The purpose of this study is to divide the markets into various styles according to values and lifestyle, to generalize a type of the lifestyle, to understand the intension of the customers' desire in order to reflect these desire according to the food-styling and VALS (values and Lifestyle Survey), and to know how they change their behaviors and attitudes about the type of food-styling. It is certain that reflection of the desire of customers will provide an important methods for improving the customers' buying motivation. First, I will subdivide the markets according to the understanding of the VALS and food-styling. Second, I will investigate the customers' preference, the customers' interest, and the solvency according to the customers' recognition of the food-styling types. Third, according to the customers' recognition of the VALS and the food-styling I will investigate what kind of preference, and what kind of interest they have, and how much they pay. This study is as follows : Chapter 1 is an introduction; posing a question, the purpose of study, a method of study, and a range of study. : Chapter 2 is the base of theory ; the customers' values, the their behavior, the their lifestyle types, the properties and analysis of VALS, the their interest, the their recognition on the food-styling, the fields that increases the food-styling's value, the preference to the type of food-styling, their solvency, and their buying motivation. : Chapter 3 consists of a research model, building a hypothesis and planning a research.: Chapter 4 is composed of a demonstrative analysis and verification of the hypothesis. : Chapter 5 is an conclusion ; an abstract, an suggestion, the limits, and the direction of study.
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