Abstract ▼ AI-Helper

The medical tourism, combined medical service with tourism, is become more and more popular all over the world recently, since the health and leisure have drawn our attention while the materialistic life has been highly developed. Out of all OECD countries, The South Korea ranks 5th on the achieveme...

The medical tourism, combined medical service with tourism, is become more and more popular all over the world recently, since the health and leisure have drawn our attention while the materialistic life has been highly developed. Out of all OECD countries, The South Korea ranks 5th on the achievement of medical service not only because of highly developed medical techniques, comparatively lower price, but also the contribution made by the Korean medical facilities. Hence, a large number of people, especially the Chinese are attracted, as a result of the nearby travel distance and the rapid economic development. The purpose of this paper is to explore the growth potential of the medical service markets between the Korea and China and find out the relationship among the service quality, satisfaction, and intention to revisit of the customers by the linear regression with the data surveyed on the Chinese medical tourists for plastic surgical treatment. First, the background on the concepts and constitution of quality of medical service are described. Secondly, empirical tests are applied with regression analysis and the finding indicates that the service quality and satisfaction perceived by guests are positively related. In addition, the travel motivation is affected by the image of the Korean medical facilities as well. Lastly, some strategical suggestions are proposed to the at a significant level policy makers.

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