A Study on ways to strengthen the logistical competitiveness of Korean SMEs - Focused on the case study of the leading logistics companies, Wal Mart - Park Cheol Major in Foreign Trade, MBA Chonbuk National University Under the guidance of prof. Kim Min Ho, Ph.D. Due to the development of ICT(Inform...
A Study on ways to strengthen the logistical competitiveness of Korean SMEs - Focused on the case study of the leading logistics companies, Wal Mart - Park Cheol Major in Foreign Trade, MBA Chonbuk National University Under the guidance of prof. Kim Min Ho, Ph.D. Due to the development of ICT(Information, communication and technology) and the introduction of the internet, level of customer's expectations are continuously getting increased and it's real that it's difficult to keep priority of differentiated strategy with the existing major competitors that dominate the market because not only the existing product and service quality, but also express delivery service and quality of after-sales service are the most key factors affecting customers in the market. After awareness of problem, if finding an alternative way through internal and external search and purchasing the product up to post-purchasing evaluation itself is the joy that makes it comfortable, not the time-consuming and if it would also give us chance enable to take psychological stability and make it possible to offer a place to rest, plus charging the exhausted energy from the daily life, it seems there would be nothing that we could realize customer satisfaction better than that. If loyalty of brand for the customer is increased and it rapidly spread to network through the word of mouth, it could cause lead to repetitive purchase by customer that it would make it contributed to enhance the benefit for distributors and distribution-related enterprise and also leads to increase sales for manufacturer and brand maker that it would also cause enriching their lives with the companies and internal & external users consisting of the enterprise. There's no doubt we could live a better life as Wal-mart proved through their tireless desire for vision and mission, and relentless effort to achieve the prosperity of human being if ring of virtuous circle are continuously remained and improved. To penetrate the existing market, it's important to secure a differentiated product, cost advantage pricing, control of distribution/logistics and promotion to raise value of brand and effect of sales promotion. In addition to that, we should make an endless effort to make it possible to have a sustainable growth and development from taking the advantageous position at the target market by enhancing individual capability internally and by attaining sales target through differentiated competitive advantage strategy with analysis of close market environment and comparative competitive analysis with competitors, plus accurate and careful target setting from STP. It's also important to make it effort to continue and maintain an integrated solution of system starting from supply of raw material to final delivery of product to the customer. Because it's impossible to make an integrated logistic system in need of the vast capital of human and material in a time, at the corporate level, company should strategically access to construction of the system and need an recognition to make an consensus to build a system the corporate is willing to do with all members consisting of corporation and should not be neglected to make it effort to build effective and optimized logistics system. With a place of communication, if it's possible to make a recognition for the issue to be happened in advance with a way of alternation, it would be possible to build a system to be able to propose value ahead of customer's expectation including things that has not also been realized, by finding and estimating the needs and demands of customer in advance as the leading corporate, Wal-mark proved. This result are connected to customer's satisfaction that it would make it possible to strengthen the constitutional vigor of corporation and be considered to be able to form the basis of a sustainable growth through realization of customer's value and increase of corporation's profit. I expect to see a world to make it possible to raise quality of life and customer could get impressed beyond customer's satisfaction by sharing benefit from sales increase to each member.
A Study on ways to strengthen the logistical competitiveness of Korean SMEs - Focused on the case study of the leading logistics companies, Wal Mart - Park Cheol Major in Foreign Trade, MBA Chonbuk National University Under the guidance of prof. Kim Min Ho, Ph.D. Due to the development of ICT(Information, communication and technology) and the introduction of the internet, level of customer's expectations are continuously getting increased and it's real that it's difficult to keep priority of differentiated strategy with the existing major competitors that dominate the market because not only the existing product and service quality, but also express delivery service and quality of after-sales service are the most key factors affecting customers in the market. After awareness of problem, if finding an alternative way through internal and external search and purchasing the product up to post-purchasing evaluation itself is the joy that makes it comfortable, not the time-consuming and if it would also give us chance enable to take psychological stability and make it possible to offer a place to rest, plus charging the exhausted energy from the daily life, it seems there would be nothing that we could realize customer satisfaction better than that. If loyalty of brand for the customer is increased and it rapidly spread to network through the word of mouth, it could cause lead to repetitive purchase by customer that it would make it contributed to enhance the benefit for distributors and distribution-related enterprise and also leads to increase sales for manufacturer and brand maker that it would also cause enriching their lives with the companies and internal & external users consisting of the enterprise. There's no doubt we could live a better life as Wal-mart proved through their tireless desire for vision and mission, and relentless effort to achieve the prosperity of human being if ring of virtuous circle are continuously remained and improved. To penetrate the existing market, it's important to secure a differentiated product, cost advantage pricing, control of distribution/logistics and promotion to raise value of brand and effect of sales promotion. In addition to that, we should make an endless effort to make it possible to have a sustainable growth and development from taking the advantageous position at the target market by enhancing individual capability internally and by attaining sales target through differentiated competitive advantage strategy with analysis of close market environment and comparative competitive analysis with competitors, plus accurate and careful target setting from STP. It's also important to make it effort to continue and maintain an integrated solution of system starting from supply of raw material to final delivery of product to the customer. Because it's impossible to make an integrated logistic system in need of the vast capital of human and material in a time, at the corporate level, company should strategically access to construction of the system and need an recognition to make an consensus to build a system the corporate is willing to do with all members consisting of corporation and should not be neglected to make it effort to build effective and optimized logistics system. With a place of communication, if it's possible to make a recognition for the issue to be happened in advance with a way of alternation, it would be possible to build a system to be able to propose value ahead of customer's expectation including things that has not also been realized, by finding and estimating the needs and demands of customer in advance as the leading corporate, Wal-mark proved. This result are connected to customer's satisfaction that it would make it possible to strengthen the constitutional vigor of corporation and be considered to be able to form the basis of a sustainable growth through realization of customer's value and increase of corporation's profit. I expect to see a world to make it possible to raise quality of life and customer could get impressed beyond customer's satisfaction by sharing benefit from sales increase to each member.
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