This study suggest strategies to expand the export of Vietnamese coffee in Korea market. The research method includes market research, data collection, and improvement suggestions to improve the coffee export strategy to Korea which is established through statistical analysis, logical reasoning and ...
This study suggest strategies to expand the export of Vietnamese coffee in Korea market. The research method includes market research, data collection, and improvement suggestions to improve the coffee export strategy to Korea which is established through statistical analysis, logical reasoning and comparison, and the use of quantitative methods.
The study examines the economic status of Vietnam and Korea and the coffee market of both countries, then finds problems with the export of Vietnamese coffee to Korea, and suggests improvement measures for exporting Vietnamese coffee to Korea.
Research results are that through this thesis, we have come up with problems and improved solutions to expand the market of Vietnamese coffee in Korea.
Firstly, in the Korean coffee market, our coffee is still limited in terms of brand promotion. The proposed solution is to promote the policy of promoting and maintaining investment for Vietnamese coffee in Korea.
Secondly, Korea is very strict in the standards of using pesticide content. Therefore, the solution is, during coffee cultivation in Vietnam, it is necessary to pay attention to the content of pesticides allowed to use.
Thirdly, harvesting, processing, preserving, and transporting Vietnam's coffee still have many shortcomings. The solution for Vietnam's coffee production and supply chain is to apply science and technology, machinery in the production and supply chain.
Fourthly, that is the problem of unplanned cultivation of Vietnamese coffee. That's the reason why the quality of Vietnamese coffee is greatly reduced compared to other countries. The solution is to cultivate according to the plan to improve the quality of Vietnamese coffee.
Fifthly, it is a lack of information about the coffee market in Korea. As a result, Vietnamese coffee companies should learn about the tastes of the Korean coffee market and improve their relationship with Korean companies that import coffee.
This study suggest strategies to expand the export of Vietnamese coffee in Korea market. The research method includes market research, data collection, and improvement suggestions to improve the coffee export strategy to Korea which is established through statistical analysis, logical reasoning and comparison, and the use of quantitative methods.
The study examines the economic status of Vietnam and Korea and the coffee market of both countries, then finds problems with the export of Vietnamese coffee to Korea, and suggests improvement measures for exporting Vietnamese coffee to Korea.
Research results are that through this thesis, we have come up with problems and improved solutions to expand the market of Vietnamese coffee in Korea.
Firstly, in the Korean coffee market, our coffee is still limited in terms of brand promotion. The proposed solution is to promote the policy of promoting and maintaining investment for Vietnamese coffee in Korea.
Secondly, Korea is very strict in the standards of using pesticide content. Therefore, the solution is, during coffee cultivation in Vietnam, it is necessary to pay attention to the content of pesticides allowed to use.
Thirdly, harvesting, processing, preserving, and transporting Vietnam's coffee still have many shortcomings. The solution for Vietnam's coffee production and supply chain is to apply science and technology, machinery in the production and supply chain.
Fourthly, that is the problem of unplanned cultivation of Vietnamese coffee. That's the reason why the quality of Vietnamese coffee is greatly reduced compared to other countries. The solution is to cultivate according to the plan to improve the quality of Vietnamese coffee.
Fifthly, it is a lack of information about the coffee market in Korea. As a result, Vietnamese coffee companies should learn about the tastes of the Korean coffee market and improve their relationship with Korean companies that import coffee.
주제어
#ietnamese coffee industry Export Expansion Plan Korean coffee market Coffee Import & Export Arabica coffee types Robusta coffee types Export Strategy and Solution
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