As of February 2, 2022, the cumulative number of confirmed cases of new coronary pneumonia in the world has reached 380 million, involving more than 200 countries and regions. During the epidemic, people's travel has been restricted, which has dealt a certain blow to China's tourism industry, but wi...
As of February 2, 2022, the cumulative number of confirmed cases of new coronary pneumonia in the world has reached 380 million, involving more than 200 countries and regions. During the epidemic, people's travel has been restricted, which has dealt a certain blow to China's tourism industry, but with China's staged victory in epidemic prevention and control, Hainan's tourism industry has recovered. In 2021, Hainan Scenic Spot will receive a total of 81 million domestic and foreign tourists and achieve a total tourism revenue of 138.4 billion RMB, making it the region with the best tourism recovery in China. Improving the service quality and tourist satisfaction of scenic spots is a very important topic in Hainan tourism research.
This paper aims to analyze the influence of the service quality of Hainan tourist attractions on tourists' satisfaction. Service quality is classified and measured based on tourists' perceived value and tourist satisfaction, and the service quality of Hainan tourist attractions is divided into 7 dimensions of tangibility, reliability, responsiveness, assurance, safety, authenticity and pertinence. Verification Their relationship with tourist perceived value and tourist satisfaction, and then also examines the mediating effect of tourist perceived value in causality. To this end, 350 questionnaires were distributed to Hainan tourists, and 318 sample data were finally obtained.
The main analysis results of this paper are summarized as follows. First, service quality has a positive impact on tourist satisfaction, and it was found to have a systematically significant positive (+) effect. Therefore, it can be said ethically that service quality is very important for tourist satisfaction. Second, service quality is related to tourists' perceived value, and it is found that each dimension of service quality has a positive (+) effect on tourists' perceived value. Therefore, service quality is perceivable and reflects perceived value. Third, tourist perceived value has a positive mediating effect on the relationship between service quality and tourist satisfaction. Therefore, the degree of tourist perception is crucial for service quality and tourist satisfaction and is confirmed to have an impact.
In this paper, each dimension of service quality of tourist attractions in Hainan, China is the key to the study, to understand how it affects tourists' perceived value and tourist satisfaction, through theoretical research and empirical analysis of service quality and tourist satisfaction, to prove that in China's Hainan tourist attractions the need to improve service quality. It can be said that improving service quality through empirical research results in Hainan tourist attractions is the source of realizing the purpose of this paper.
There are many studies on the influence of service quality of tourist attractions on tourist satisfaction, but empirical research on service quality of tourist attractions in Hainan, China is not very rich. Therefore, based on academic theory, this thesis verifies and confirms the importance of improving the service quality of Hainan tourist attractions through empirical analysis. We hope to provide targeted countermeasures and suggestions for improving the service quality of Hainan scenic spots in China, so as to improve tourist satisfaction.
As of February 2, 2022, the cumulative number of confirmed cases of new coronary pneumonia in the world has reached 380 million, involving more than 200 countries and regions. During the epidemic, people's travel has been restricted, which has dealt a certain blow to China's tourism industry, but with China's staged victory in epidemic prevention and control, Hainan's tourism industry has recovered. In 2021, Hainan Scenic Spot will receive a total of 81 million domestic and foreign tourists and achieve a total tourism revenue of 138.4 billion RMB, making it the region with the best tourism recovery in China. Improving the service quality and tourist satisfaction of scenic spots is a very important topic in Hainan tourism research.
This paper aims to analyze the influence of the service quality of Hainan tourist attractions on tourists' satisfaction. Service quality is classified and measured based on tourists' perceived value and tourist satisfaction, and the service quality of Hainan tourist attractions is divided into 7 dimensions of tangibility, reliability, responsiveness, assurance, safety, authenticity and pertinence. Verification Their relationship with tourist perceived value and tourist satisfaction, and then also examines the mediating effect of tourist perceived value in causality. To this end, 350 questionnaires were distributed to Hainan tourists, and 318 sample data were finally obtained.
The main analysis results of this paper are summarized as follows. First, service quality has a positive impact on tourist satisfaction, and it was found to have a systematically significant positive (+) effect. Therefore, it can be said ethically that service quality is very important for tourist satisfaction. Second, service quality is related to tourists' perceived value, and it is found that each dimension of service quality has a positive (+) effect on tourists' perceived value. Therefore, service quality is perceivable and reflects perceived value. Third, tourist perceived value has a positive mediating effect on the relationship between service quality and tourist satisfaction. Therefore, the degree of tourist perception is crucial for service quality and tourist satisfaction and is confirmed to have an impact.
In this paper, each dimension of service quality of tourist attractions in Hainan, China is the key to the study, to understand how it affects tourists' perceived value and tourist satisfaction, through theoretical research and empirical analysis of service quality and tourist satisfaction, to prove that in China's Hainan tourist attractions the need to improve service quality. It can be said that improving service quality through empirical research results in Hainan tourist attractions is the source of realizing the purpose of this paper.
There are many studies on the influence of service quality of tourist attractions on tourist satisfaction, but empirical research on service quality of tourist attractions in Hainan, China is not very rich. Therefore, based on academic theory, this thesis verifies and confirms the importance of improving the service quality of Hainan tourist attractions through empirical analysis. We hope to provide targeted countermeasures and suggestions for improving the service quality of Hainan scenic spots in China, so as to improve tourist satisfaction.
주제어
#Service Quality Tourist Perceived Value Tourist Satisfaction Tourist Attractions
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