The purpose of this study is to explore the influencing factors of Chinese college students' intention to continue using mobile education. The study conducted a questionnaire survey on college students from various regions of China and analyzed the data using structural equation models. The results ...
The purpose of this study is to explore the influencing factors of Chinese college students' intention to continue using mobile education. The study conducted a questionnaire survey on college students from various regions of China and analyzed the data using structural equation models. The results show that college students hold high evaluations of the perceived usefulness, perceived ease of use, content quality, perceived autonomy, and intention to continue using mobile education. In terms of self-efficacy and satisfaction, the evaluation is slightly lower, and the expected confirmation evaluation is the lowest. In addition, males have higher evaluations of sustained use intention, perceived usefulness, perceived ease of use, content quality, and perceived autonomy of mobile education compared to females. Age has differences in the evaluation of perceived autonomy, and education has differences in the evaluation of expected recognition and perceived autonomy. However, age and education have no significant differences in continuous use intention, perceived usefulness, perceived ease of use, self-efficacy, satisfaction, content quality, etc. Further structural equation model analysis shows that perceived ease of use and self-efficacy are direct potential factors that affect Chinese college students' intention to continue using. Perceived ease of use, content quality, perceived autonomy, and self-efficacy can indirectly affect college students' intention to continue using mobile education by influencing perceived usefulness. In addition, expected confirmation plays a mediating role in the impact of content quality on satisfaction, while perceived usefulness plays a mediating role in the effects of content quality on satisfaction and perceived autonomy on intention to continue using. The demographic characteristics (gender, age, and education) have a moderating effect on the fitting degree of the model, but the model performs relatively stably and is not significantly affected by demograph
The purpose of this study is to explore the influencing factors of Chinese college students' intention to continue using mobile education. The study conducted a questionnaire survey on college students from various regions of China and analyzed the data using structural equation models. The results show that college students hold high evaluations of the perceived usefulness, perceived ease of use, content quality, perceived autonomy, and intention to continue using mobile education. In terms of self-efficacy and satisfaction, the evaluation is slightly lower, and the expected confirmation evaluation is the lowest. In addition, males have higher evaluations of sustained use intention, perceived usefulness, perceived ease of use, content quality, and perceived autonomy of mobile education compared to females. Age has differences in the evaluation of perceived autonomy, and education has differences in the evaluation of expected recognition and perceived autonomy. However, age and education have no significant differences in continuous use intention, perceived usefulness, perceived ease of use, self-efficacy, satisfaction, content quality, etc. Further structural equation model analysis shows that perceived ease of use and self-efficacy are direct potential factors that affect Chinese college students' intention to continue using. Perceived ease of use, content quality, perceived autonomy, and self-efficacy can indirectly affect college students' intention to continue using mobile education by influencing perceived usefulness. In addition, expected confirmation plays a mediating role in the impact of content quality on satisfaction, while perceived usefulness plays a mediating role in the effects of content quality on satisfaction and perceived autonomy on intention to continue using. The demographic characteristics (gender, age, and education) have a moderating effect on the fitting degree of the model, but the model performs relatively stably and is not significantly affected by demograph
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#Mobile Education Intention to Continue Using Influencing Factors TAM
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