This thesis examined the impact of Artificial Intelligence (AI) on the future landscape of online marketing. The sudden evolution of AI has brought about revolutionary changes across various industries, including online marketing. Many industries are increasingly adopting AI tools and strategies to ...
This thesis examined the impact of Artificial Intelligence (AI) on the future landscape of online marketing. The sudden evolution of AI has brought about revolutionary changes across various industries, including online marketing. Many industries are increasingly adopting AI tools and strategies to enhance their marketing efforts and engage with consumers, leading to ethical concerns, particularly regarding consumer privacy and decision making. This thesis provides an in-depth analysis of AI and the future of online marketing. Focusing on emerging trends, consumer buying behaviors, and ethical implications for consumer privacy and decision-making. By employing a mixed-methods approach, including online surveys, expert interviews, and case study analyses, the research offers comprehensive insights into the current applications of AI in online marketing, the resultant changes in consumer buying behaviors, and the emerging ethical implications.
Primary findings highlight the role of AI in leading in an era of hyper-personalization and precision targeting, significantly enhancing user engagement and experience. However, these advancements present notable ethical challenges, with concerns over data privacy forming a prevalent theme in consumer responses. Quantitative analysis reveals a profound desire among users for control and transparency in how their data is utilized, underscoring the need for businesses to adopt AI strategies that are ethically sound and consumer centric.
The study further uncovers complex attitudes toward business investments in AI, suggesting an underlying recognition of the potential of AI, even among skeptics. Notably, demographic factors, particularly gender, play a role in shaping perceptions about the efficacy of AI in online marketing, indicating broader socio-cultural influences at play.
Overall, this thesis underscores the promising yet cautious landscape of AI in online marketing. While its potential to revolutionize consumer engagement is significant, the imperative remains for businesses to navigate this terrain with an unwavering commitment to ethical standards, transparency, and a consumer-focused approach. This balance is pivotal for harnessing the full potential of AI responsibly, ensuring sustainable and mutually beneficial advancements in the dynamic realm of online marketing.
This thesis examined the impact of Artificial Intelligence (AI) on the future landscape of online marketing. The sudden evolution of AI has brought about revolutionary changes across various industries, including online marketing. Many industries are increasingly adopting AI tools and strategies to enhance their marketing efforts and engage with consumers, leading to ethical concerns, particularly regarding consumer privacy and decision making. This thesis provides an in-depth analysis of AI and the future of online marketing. Focusing on emerging trends, consumer buying behaviors, and ethical implications for consumer privacy and decision-making. By employing a mixed-methods approach, including online surveys, expert interviews, and case study analyses, the research offers comprehensive insights into the current applications of AI in online marketing, the resultant changes in consumer buying behaviors, and the emerging ethical implications.
Primary findings highlight the role of AI in leading in an era of hyper-personalization and precision targeting, significantly enhancing user engagement and experience. However, these advancements present notable ethical challenges, with concerns over data privacy forming a prevalent theme in consumer responses. Quantitative analysis reveals a profound desire among users for control and transparency in how their data is utilized, underscoring the need for businesses to adopt AI strategies that are ethically sound and consumer centric.
The study further uncovers complex attitudes toward business investments in AI, suggesting an underlying recognition of the potential of AI, even among skeptics. Notably, demographic factors, particularly gender, play a role in shaping perceptions about the efficacy of AI in online marketing, indicating broader socio-cultural influences at play.
Overall, this thesis underscores the promising yet cautious landscape of AI in online marketing. While its potential to revolutionize consumer engagement is significant, the imperative remains for businesses to navigate this terrain with an unwavering commitment to ethical standards, transparency, and a consumer-focused approach. This balance is pivotal for harnessing the full potential of AI responsibly, ensuring sustainable and mutually beneficial advancements in the dynamic realm of online marketing.
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