When confronted with mortality fears, individuals have varying psychological defence mechanisms, each of which might lead to a unique set of product preferences. A consumer's purchase psychology may be triggered by death anxiety, which in turn generates post-purchase disorders, leading to immediate ...
When confronted with mortality fears, individuals have varying psychological defence mechanisms, each of which might lead to a unique set of product preferences. A consumer's purchase psychology may be triggered by death anxiety, which in turn generates post-purchase disorders, leading to immediate dissatisfaction with the product purchased. Alternatively, death anxiety may lead to an increased need for nostalgia, which generates a defence mechanism leading to increased consumption of nostalgic products. What factors regulate the consumer's choice of consumption when the phenomenon has two seemingly contradictory outcomes, one of which is favourable to the consumption of psychology and the other of which is unfavourable to the consumption of psychology? When deciding on a purchase, what constraints do customers face? To properly guide the public's consumption behaviour in the wake of disasters, government agencies would benefit from a thorough examination of the connection between death anxiety and nostalgic commodity choices. This would serve as both a useful reference for businesses as they develop marketing strategies and as a policy suggestion. By evaluating and summarizing related works, this study reveals that although there have been scholars tying terror management theory to consumer behaviour in many studies, there is a dearth of studies linked to nostalgic products, and even less studies related to post-purchase disorder. To remedy these issues, we first draw on research showing that those preoccupied with death are prone to buy nostalgic products as a coping mechanism. This paper is based on the idea that those who are fearful of dying are more likely to produce the psychology of limited time in the future, which in turn increases their propensity to buy nostalgic products. Next, this paper develops the psychological of restricted future time under the death anxiety condition, which motivates the consumers to produce the emotion of post-purchase disorder to explore the problem. People who worry a lot about dying are more likely to experience nostalgia and buy nostalgic things, but they are also more likely to be dissatisfied with their purchases afterward. Last but not least, this paper picked connection power to explore the subject of how to boost customers' consumption preferences for nostalgic products under death fear, beginning with the premise that death dread influences consumers' individual choice inclinations in partner settings. It was discovered that consumers with more connection power were more likely to buy nostalgic products when experiencing death worry. For the purpose of answering the aforementioned research questions, this study was carried out and assessed. The following conclusions were drawn: first, when consumers are under death anxiety positively affects nostalgia. Second, death anxiety positively affects limited future time. third, limited future time mediates the relationship between death anxiety and nostalgia influence. Fourth, death anxiety positively affects post-purchase disorders. Fifth, limited future time mediates the relationship between death anxiety and post-purchase dysphoria. Sixth, the influence of relationship power serves as a moderating factor in the association between death anxiety and nostalgia. Seventh, relationship power moderates the relationship between death anxiety and enough post-purchase dysregulation. In this paper, we build a research paradigm to examine how worry about dying affects consumers' product preferences. This paper fills a theoretical void by bridging the gap between the terror management theory and the study of post-purchase disorder behaviour. It does so by explicating the underlying psychological motivation and influence mechanism at work in the consumer's death anxiety situation and delving into its potential application within the context of the socio-emotional selectivity theory and the study of why people buy nostalgic goods. The findings of this paper have important marketing implications because they aid businesses in adjusting their marketing strategies during times of death anxiety, such as when a large number of people suddenly die or a natural disaster occurs and the news coverage of the event is intense. At the same time, this research aids government efforts to steer citizens' spending patterns in the face of disasters.
When confronted with mortality fears, individuals have varying psychological defence mechanisms, each of which might lead to a unique set of product preferences. A consumer's purchase psychology may be triggered by death anxiety, which in turn generates post-purchase disorders, leading to immediate dissatisfaction with the product purchased. Alternatively, death anxiety may lead to an increased need for nostalgia, which generates a defence mechanism leading to increased consumption of nostalgic products. What factors regulate the consumer's choice of consumption when the phenomenon has two seemingly contradictory outcomes, one of which is favourable to the consumption of psychology and the other of which is unfavourable to the consumption of psychology? When deciding on a purchase, what constraints do customers face? To properly guide the public's consumption behaviour in the wake of disasters, government agencies would benefit from a thorough examination of the connection between death anxiety and nostalgic commodity choices. This would serve as both a useful reference for businesses as they develop marketing strategies and as a policy suggestion. By evaluating and summarizing related works, this study reveals that although there have been scholars tying terror management theory to consumer behaviour in many studies, there is a dearth of studies linked to nostalgic products, and even less studies related to post-purchase disorder. To remedy these issues, we first draw on research showing that those preoccupied with death are prone to buy nostalgic products as a coping mechanism. This paper is based on the idea that those who are fearful of dying are more likely to produce the psychology of limited time in the future, which in turn increases their propensity to buy nostalgic products. Next, this paper develops the psychological of restricted future time under the death anxiety condition, which motivates the consumers to produce the emotion of post-purchase disorder to explore the problem. People who worry a lot about dying are more likely to experience nostalgia and buy nostalgic things, but they are also more likely to be dissatisfied with their purchases afterward. Last but not least, this paper picked connection power to explore the subject of how to boost customers' consumption preferences for nostalgic products under death fear, beginning with the premise that death dread influences consumers' individual choice inclinations in partner settings. It was discovered that consumers with more connection power were more likely to buy nostalgic products when experiencing death worry. For the purpose of answering the aforementioned research questions, this study was carried out and assessed. The following conclusions were drawn: first, when consumers are under death anxiety positively affects nostalgia. Second, death anxiety positively affects limited future time. third, limited future time mediates the relationship between death anxiety and nostalgia influence. Fourth, death anxiety positively affects post-purchase disorders. Fifth, limited future time mediates the relationship between death anxiety and post-purchase dysphoria. Sixth, the influence of relationship power serves as a moderating factor in the association between death anxiety and nostalgia. Seventh, relationship power moderates the relationship between death anxiety and enough post-purchase dysregulation. In this paper, we build a research paradigm to examine how worry about dying affects consumers' product preferences. This paper fills a theoretical void by bridging the gap between the terror management theory and the study of post-purchase disorder behaviour. It does so by explicating the underlying psychological motivation and influence mechanism at work in the consumer's death anxiety situation and delving into its potential application within the context of the socio-emotional selectivity theory and the study of why people buy nostalgic goods. The findings of this paper have important marketing implications because they aid businesses in adjusting their marketing strategies during times of death anxiety, such as when a large number of people suddenly die or a natural disaster occurs and the news coverage of the event is intense. At the same time, this research aids government efforts to steer citizens' spending patterns in the face of disasters.
Keyword
#Terror Management Theory Death anxiety Nostalgia product Socioemotional Selectivity Theory Relationship power
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