Abstract ▼ AI-Helper

Various means of transportation are emerging to solve various problems such as traffic congestion and environmental pollution. Among them, personal mobile devices(PM) were activated in Korea starting with shared transportation services in 2018. Due to the influence of COVID-19, anxiety about public ...

Various means of transportation are emerging to solve various problems such as traffic congestion and environmental pollution. Among them, personal mobile devices(PM) were activated in Korea starting with shared transportation services in 2018. Due to the influence of COVID-19, anxiety about public transportation led to a decrease in the use of public transportation, and the number of PM users increased. However, due to safety issues and the revision of the traffic laws, the PM utilization rate is falling sharply. In order to activate PM, it is necessary to improve the properties suitable for the current situation and activate them.
This study analyzed the importance and satisfaction improvement ranking of PM users in Jeon-ju through IPA. 202 samples surveyed in areas where PM is mainly used were surveyed. This study aims to derive a plan to improve the importance-satisfaction of PM users and finally suggest a plan for PM activation.

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