Abstract

This research was intended to provide conceptual framework of clothing conformity by determining motivation types of clothing conformity and nonconformity, and their relation-ships. The responses of 714 fulltime employeed subjects from four different cities were analyzed. Business were was used as the situational stimulus. The literature study suggested three different motivation types of clothing conformity including Normative Conformity, Informational Conformity, and Identificational Conformity, and two different types of clothing nonconformity including Anticonformity and Independence. As the results of the empirical analysis, clothing conformity types were found to be Normative Conformity and Identificational Conformity. Clothing nonconformity types were found to be Anticonformity and Independence. Identificatinal Conformity correlated positively with Anticonformity and negatively with Independence, whereas Normative Conformity correlated negatively with Anticonformity and Independence.

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1. 2000. "A Study on Relationships between Clothing Conformity and Clothing Attitudes of Middle and High School Students" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(3): 401~411  원문보기 상세보기
2. 2000. "A Study on Clothing Payment and Management Behavior according to the occasion of Elementary Students Wearing Uniform" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(8): 1220~1229  원문보기 상세보기