초록

AI-Helper

본 연구는 이용자들이 정보요구를 충족시키기 위해 어떤 미디어를 접촉하고 있으며, 또 어떤 유형의 정보를 선택하고 있는지 미디어 접촉동기와 정보내용의 선택적 추구행동을 분석한 것이다. 이를 위해 교수와 연구원, 교사, 공무원 등 대학생을 포함한 직장 종사자 277명으로부터 회수된 질문지를 속성별로 분석하였다. 분석결과 연구에 대한 새로운 암시나 착상은 교수와 연구직은 학회모임이나 연구활동에서, 기타 직종은 인터넷에서 가장 높게 나타났다. 정보 추구동기와 탐색정보 유형에서는 이용자의 속성에 따라 상당한 차이를 나타내고 있어 추구행동과 속성간에는 매우 밀접한 상관관계가 있는 것으로 밝혀졌다.

Abstract ▼ AI-Helper

This study was to analyze the media-contacting motivation and the optional seeking behavior for the informations, namely, what kinds of media the information users contact and what types of informations they select for the purpose of meeting their needs of the informations. For this purpose, the que...

This study was to analyze the media-contacting motivation and the optional seeking behavior for the informations, namely, what kinds of media the information users contact and what types of informations they select for the purpose of meeting their needs of the informations. For this purpose, the questionaires answered by 277 of the employees including the professors, reseatchers, teachers, officials and collegians were analyzed by properties. The Result of this analysis is that the new hints or ideas by the professors and the researchers appeared in the highest at the academic meetings or the reseatching activities and those at the other employees appeared at the internet sites. It was shown that there is a very close correlation between the information-seeking behaviors and the user properties as the types of their seeking informations and their information-seeking morivations are considerably different from each other.

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