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NTIS 바로가기Information Systems Review, v.5 no.2, 2003년, pp.71 - 90
문준연 (한양대학교 디지털경영학부) , 최지훈 (한양대학교 대학원 경영학과)
Virtual communities have been suggested to play important roles such as attracting customers, building customer loyalty, and leading to commercial transactions. Little research in marketing has focused on virtual communities in spite of its importance indicated by many practitioners and conceptual s...
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