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NTIS 바로가기Information Systems Review, v.5 no.1, 2003년, pp.81 - 95
박철 (고려대학교 경영정보학과) , 강병구 (고려대학교 경영정보학과)
This paper tried to identify factors influencing consumer trust of Internet shopping mall. There found five factors; validation & contact, security & protection, publicity & image, convenience & pleasure, and refund & delivery. There were differences of mean factor scores among consumer groups class...
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전자신문 2002년 1월 28일, 2001년 10월 5일자
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