참고문헌 (84)

1. 김충련, 권오병, 이은종, '웹기반 경매시 웹디자인 특성의 경매 참여의도에 관한 영향 연구' 마케팅연구, Vol. 16, No.2, 2001, pp. 195-210 

2. 노희선, 김광용, 한경석, '벤처기업의 고객 관계관리를 위한 개인화 추천 시스템 성과 분석,' 인터넷비즈니스연구, Vol. 2, No.2, pp. 79-110, 2001 

3. 문병준, '인터넷 소매상과 실물소매상의 가격수준에 대한 실증분석' 마케팅연구 Vol. 16, No. 1, 2001, pp. 27-42 

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4. 박성민, 이형재, '온라인 환경과 소비자 가격탐색,' 한국마케팅학회 2001 춘계학줄발표대화 발표논문집, 2001, pp. 114-135 

5. 박민재, 김영걸, 문지원, '온라인 쇼핑몰의 활성화 요인에 관한 연구: 정보시스템 서비스 품질 관점에서,' Information Systems Review, Vol. I , No.2, 1999, pp. 123-136 

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6. 박종원, B.E.S.T., 온라인 시대의 소비자행동 서울: 법문사, 2002 

7. 박명희, 김주영, 김경자, '인터넷 사이트에서의 고객서비스차원의 확인,' 소비자학연구, Vol. 13, No.4, 2002, pp. 221-243 

8. 서문식, 김상희, '인터넷 쇼핑몰 특징과 감정적 반응과의 관계에 관한 연구,' 마케팅연구, Vol. 17, No.2, 2002, pp. 113-145 

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9. 안광호, 이윤주, '쇼핑가치가 점포이미지와 인터넷 쇼핑몰에서의 소비자구매의도간의 관계에 미치는 영향에 관한 연구, 소비자학연구 Vol. 13, No.4, 2002, pp. 101-122 

10. 안준모, 이국희, '인터넷 쇼핑환경에서의 고객 충성도에 영향을 미치는 요인에 관한 연구: 국내 인터넷 쇼핑몰 산업을 중심으로,' 경영정보학연구, Vol.11, No.4, 2001, pp. 135-153 

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11. 안준모, 한상록, '인터넷 쇼핑몰 성공전략:구성디자인 특성과 마케팅 기능,' Information Systems Review, Vol. I , No.2, 1999, pp.97-106 

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12. 여준상, 'e소비자행동 이해하면 e브랜드 성공이 보인다,' LG 주간경제 2000, pp. 37-43 

13. 유창조, 정혜은, '인터넷 쇼핑몰의 쇼핑경험의 질이 재방문 의사와 구매의사에 미치는 영향에 관한 연구, 소비자학연구 Vol. 13, No.4, 2002, pp. 77-100 

14. 이두희, 구지은, 인터넷 쇼핑몰에서의 상호 작용성에 관한 연구: 척도개발 및 효과분석,' 마케팅연구 Vol. 16, No.2, 2001, pp. 115-140 

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15. 이문규, 'e-SEVQUAL: 인터넷 서비스 품질의 소비자 평가측정도구,' 마케팅연구, Vol. 17, No. 1, 2002, pp. 73-95 

16. 최동궁, 박영봉, '웹특성 변수가 웹 브랜드 자산 형성요인에 미치는 영향에 관한 연구,' 마케팅 연구, Vol. 17, No.3, 2002, pp. 123-146 

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