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기업 전략에 따른 균형성과표 성과지표 비교분석
A Comparative Analysis of Balanced Scorecard Performance Measures Based on Business Strategy 원문보기

경영정보학연구 = The journal of MIS research, v.13 no.1, 2003년, pp.1 - 22  

손명호 (한국과학기술원 테크노경영대학원, 명지전문대학 경영학과) ,  김재구 (명지대학교 경영대학) ,  유태우 (명지전문대학 경영학과) ,  임호순 (고려대학교 경영대학) ,  이희석 (한국과학기술원 테크노경영대학원)

Abstract AI-Helper 아이콘AI-Helper

This study describes how the weights of performance measures varies depending on business strategy types, such as defenders, prospectors, analyzers, and reactors. A Balanced Scorecard has been widely used for measuring a corporate performance to incorporate financial and non-financial measures simul...

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