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NTIS 바로가기經營 科學 = Korean management science review, v.21 no.3, 2004년, pp.85 - 99
김재경 (경희대학교 경영대학) , 채경희 (경희대학교 경영대학 일반대학원 e비즈니스) , 송희석 (한남대학교 경상대학 경영정보학과)
The retention of customer is an increasingly pressing issue in today's competitive environment. The proposes of this paper is a personalized defection detection and the procedure of prevention based on economic analysis of customer defection possibility, and behaviour state transition cost. This pro...
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