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NTIS 바로가기경영정보학연구 = The journal of MIS research, v.14 no.2, 2004년, pp.1 - 20
임미희 (한국 과학기술원 테크노 경영대학원) , 최수영 (한국 과학기술원 테크노 경영대학원) , 이희석 (한국 과학기술원 테크노 경영대학원)
Finding the factors to affect the success of the business web sites is critical to enhance their competitiveness. This paper categorizes these factors into 4 quality measures: system, information, service and entertainment. The success is measured via user's satisfaction and loyalty. It surveys 474 ...
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