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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.30 no.7 = no.155, 2006년, pp.1116 - 1125
This study investigated consumer satisfaction and dissatisfaction experiences in post-purchase product return process. As an exploratory research the study collected qualitative data of subjective consumer experiences using an open-ended questionnaire and identified and classified themes and pattern...
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