선택한 단어 수는 입니다.
최소 단어 이상 선택하여야 합니다.
최소 단어 이상 선택하여야 합니다.
선택한 단어 수는 30입니다.
최대 10 단어까지만 선택 가능합니다.
최대 10 단어까지만 선택 가능합니다.
제안 방법
- A principal component factor analysis with varimax rotation was conducted to identify evaluative criteria factors. Using eigen-values of one or greater, three evaluative criteria factors were identified in <Table 1>.
- A principal component factor analysis with varimax rotation was conducted to identify sportswear image preference factors. Using eigen-values of one or greater, four image factors were identified in <Table 7.
- The measures of previous studies which were frequently cited and had diverse items were used. Because of lack of previous measures dealing with sportswear, the study conducted a pre-test. In the pre-test, 70 male and female adult consumers were asked to write down the benefits they want in sportswear, criteria they used in purchasing sportswear, and preferred sportswear image.
- First, the study segmented the consumers based on evaluative criteria. Second, the study investigated the differences between the segments in regard to sportswear benefits sought.
- The puiposes of this study were to segment Korean sportswear market by sportswear evaluative criteria and to identify the profiles of each segment with sportswear benefits, attitudes toward imported and domestic brands, and sportswear image preferences. Despite the dominance of imported brands in sportswear mket, there were very few studies regarding attitudes toward imported and domestic sportswear brands.
- The purposes of the study were to segment Korean sportswear market by sportswear evaluative criteria and to identify the profiles of each segment with sportswear benefits, attitudes toward imported and domestic brands, and sportswear image preferences. The summary of the results were as followed.
- The questionnaire was developed based on previous studies and a pre-test. The measures of previous studies which were frequently cited and had diverse items were used.
- and apathetic users of clothing. The researchers found the differences among the segments concerning psychographics, shopping orientation, store patronage behavior, and demographics. Lee and Lim(1998b) investigated clothing benefits sought by women aged 30 to 49 and identified five dimensions of clothing benefits sought: brand, individuality, fashion, activity, and economics.
- Second, the study investigated the differences between the segments in regard to sportswear benefits sought. Third, the study investigated the differences between the segments in regard to attitudes toward domestic and imported sportswear brands. Fourth, the study investigated the differences between the segments in regard to sportswear image preferences.
- To develop the demographic profiles of the two sportswear groups, chi-square was calculated to investigate the differences of groups in age, sex, education level, occupation, marital status, and income in <Table 9>. The results showed that the groups were different in regard to age, education level, occupation, marital status, and income.
대상 데이터
- Data were collected through distributing questionnaires to adults aged 20 years and older during October, 2002. Approximately 800 questionnaires were administered, and 773 completed questionnaires were used for data analysis. The characteristics of the respondents were described by following.
- who were residents in Seoul, Korea. Data were collected through distributing questionnaires to adults aged 20 years and older during October, 2002. Approximately 800 questionnaires were administered, and 773 completed questionnaires were used for data analysis.
- The subjects of the study were sportswear purchasers who were residents in Seoul, Korea. Data were collected through distributing questionnaires to adults aged 20 years and older during October, 2002.
데이터처리
- The result of cluster analysis showed that there were two groups of sportswear segments. T-test was used to investigate the differences between two groups in regard to the sportswear criteria factors, and the groups were named based on the t-test result in <Table 2>. Brand/ design-oriented group included 349 respondents and the group members considered brand/fashion and design more important while the function group included 422 respondents and the respondents considered function as more important sportswear criterion.
- The statistical analyses used for the study were factor analysis, cluster analysis, t-test, and chi-square test. Factor analysis was used to identify factors of evaluative criteria, sportswear benefits sought, and sportswear image preferences.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.