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NTIS 바로가기한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, v.10 no.2, 2008년, pp.191 - 197
박주영 (숭실대학교 벤처중소기업학부) , 이상호 (숭실대학교 중소기업대학원) , 최자영 (숭실대학교 벤처중소기업학부)
Despite increasing consumption of luxury brands, research about consumption of luxury brands is limited.The purpose of this article is to gain a deeper understanding of important role of intrinsic consumption motivations in consumption of luxury brands. This article investigated the relationships am...
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