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합리적 행동이론을 적용한 초국가적 소비행동에 관한 연구: 해외직구를 중심으로
The Application of the Theory of Planned Behavior to Transnational Consumption Behaviors: Focused on Cross-Border Online Shopping 원문보기

Family and environment research : fer, v.56 no.2, 2018년, pp.109 - 122  

서민정 (전북대학교 의류학과) ,  정유진 (전북대학교 아동학과)

Abstract AI-Helper 아이콘AI-Helper

Cross-border online shopping is an example of non-mobile transnational consumption behavior that has become more popular over the last decade due to the development of technology and transportation. Based on the Theory of Reasoned Action(TRA), this study proposed and tested the hypothesized model th...

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