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NTIS 바로가기경영정보학연구 = The journal of MIS research, v.18 no.2, 2008년, pp.41 - 72
고미현 (충북대학교 경영정보학과) , 권순동 (충북대학교 경영정보학과)
The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued us...
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