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NTIS 바로가기경영정보학연구 = The journal of MIS research, v.13 no.2, 2003년, pp.1 - 21
Although the internet community(IC) has been recognized as an increasingly important for better understanding and relationships with customers, few evidence has been accumulated what factors influence IC success. This study posits the characteristics and individual characteristics as key determinant...
한국전산원, 소비자 대상 전자상거래의 성공요인 분석을 통한 전자상거래 시장 활 성화 전략 수립: 인터넷 쇼핑몰을 중심으로, 1999
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