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친교욕구와 자기표현욕구가 디지털 아이템 구매의도에 미치는 영향: 성별과 구매경험의 조절효과를 중심으로
The Effects of Needs for Affiliation and Needs for Self-Presentation on Digital Item Purchase Intention: The Moderating Roles of Gender and Purchase Experience 원문보기

정보시스템연구 = The Journal of information systems, v.17 no.3, 2008년, pp.79 - 109  

신선진 (세계한상문화연구소) ,  장희영 (전남대학교 경영대학 경영학과) ,  고준 (전남대학교 경영대학 경영학부)

Abstract AI-Helper 아이콘AI-Helper

Cyworld was successful where others have foiled because of its unique and profitable business model that relies on the purchase of digital items and its ability to mimic and recreate aspects of face-to-face interpersonal relationships among the members of the online community. The purpose of this st...

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