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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.9 no.8, 2009년, pp.272 - 284
김근형 (제주대학교 경영정보학과) , 오성열 (제주산업정보대학 세무회계과)
In this paper, we proposed the methodology for analyzing online customer reviews by using text mining technologies. We introduced marketing segmentation into the methodology because it would be efficient and effective to analyze the online customers by grouping them into similar online customers tha...
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