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NTIS 바로가기한국경영과학회지 = Journal of the Korean Operations Research and Management Science Society, v.35 no.1, 2010년, pp.1 - 17
김형수 (한성대학교 산업경영공학과) , 이주민 (경희사이버대학교 e비즈니스학과)
This article addresses how an organization's customer relationship management (CRM) process affects customer equity drivers and, in turn, organizational performance. By raising a three-staged model including the CRM processes, customer equity drivers, and organizational performance, the authors asse...
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